Hot or Not - Aalto Bathmat?

The kids over at Apartment Therapy have a post about a DIY bathmat in the shape of Alvar Aalto's iconic Savoy vase. While I always like seeing interesting uses of iconic mid century design, I don't know if I can quite get on board with a bathmat. What next, toliet paper with the Savoy vase image on it? While this is a DIY project, sometimes you have wonder about why the architect (or their family, foundation, etc.) chooses to license an image for a particular product. Aalto ice cubes anyone?