Carrotmob

When I first heard about Carrotmob I envisioned people in carrot costumes running around forcing people to eat their veggies. That is way better than those banana pub crawls.

Well Carrotmob is not a pub crawl of carrot costumed humans. From the Carrotmob site:

"Carrotmob is a network of consumers who buy products in order to reward businesses who are making the most socially responsible decisions."

Um, ok so what does all that lofty mumbo jumbo really mean?

Businesses compete against each other for the "mob's" business. The businesses compete against each other on how socially responsible they can be. The mob then goes to the winner's business and spends their money. Last week Dallas held its first carrotmob with the winner, LaGrange, agreeing to take a portion of its proceeds from that night to put towards making their business more energy efficient.

Learn more about the Dallas chapter of Carrotmob here.